Role Overview: As the Product Marketing Specialist, you’ll connect WECHEER’s product, sales, and client success teams, leading initiatives to position our SaaS product effectively in the market. Your work will ensure we communicate the product’s value to Consumer Packaged Goods (CPG) enterprise clients, driving product adoption and alignment across teams. If you’re proactive, strategic, and ready to deliver product success, we’d love to meet you!
This role isn’t for you if you’re waiting for detailed instructions and lack initiative. We need someone agile, proactive, and ready to drive projects independently.
Please note this is B2B/freelancer contract, full-time.
Key Responsibilities:
📈 Go-to-Market Planning: Design and execute go-to-market strategies for new product launches and feature rollouts.
🤖 Product Positioning: Develop compelling messaging that differentiates our product and resonates with target audiences.
📊 Sales Deck Management: Provide the sales team with pitch decks, competitive insights, and case studies that highlight our product’s unique value and address client needs.
🔍 Market Analysis: Conduct ongoing research to understand customer needs, trends, and the competitive landscape.
🎯 Lead Generation: Support demand generation through LinkedIn campaigns, website content, and drip marketing to attract and nurture leads.
💼 Investor & Client Relations: Manage investor updates and maintain stakeholder communications with newsletters and presentations.
📝 Content Strategy: Create marketing collateral, including case studies, whitepapers, client testimonials, and webinars.
🔄 Cross-Functional Collaboration: Work closely with Product, Sales, and Client Success teams to ensure alignment and boost product impact.
Qualifications: